The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. In two months 100,000 people posted spoofs of the Japanese duck’s song online. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized.

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The Effective Marketer

JANUARY 13, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? United States License.

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The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

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The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

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The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.) talks about the birth of what we know today as PowerPoint.

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The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Like Be the first to like this post.

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Online success comes from thinking like a journalist and a thought leader”. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JANUARY 5, 2009

Maybe you should focus on establishing an online presence, or in enhancing brand awareness, or even in creating a community of users… whatever is the highest priority that is the one you will be focusing on, the one that will yield higher results. It’s for you to decide! Hang tight, because we’ll get to that real soon! United States License.

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The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free? Because if they charged for it not as many people would register. Please share your experiences!

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The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

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The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

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The Effective Marketer

MARCH 9, 2010

3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

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The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You will realize that the more you use it, the more you will like it.

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The Effective Marketer

MARCH 12, 2009

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Let them see your availability and let them Mischedule the meeting accordingly. This is a GREAT time saver. United States License. United States License.

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The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. United States License.

Work Management 100

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The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Make working with copywriters work for you by using a creative brief. Great idea! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

FEBRUARY 25, 2013

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).

Marketing Automation Services 100

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The Effective Marketer

FEBRUARY 25, 2013

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).Other

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100