#50 Calvin Lathan From Hybrid Media Services on Measuring radio and podcast advertising for performance
LeadsRX
APRIL 7, 2022
His job is to put his experience and expertise from years in the audio industry to work for Hybrid clients, examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. He uses multi-touch attribution from LeadsRx to measure audio advertising performance.
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