Multi-Touch Attribution Personalization Training Trust Marketing 
Martech
APRIL 19, 2024
By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.
Sword and the Script | B2B
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.
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Kevin Indig
APRIL 11, 2023
Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.
LeadsRX
SEPTEMBER 8, 2021
In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. All is not lost. They are: 1.
LeadsRX
FEBRUARY 21, 2021
I joined LeadsRx in August 2020 charged with leading and improving upon the processes and services our dedicated Customer Care Team was already providing to customers looking to optimize their ad spend and improve their marketing campaigns. I realize a lot of marketers struggle with analytics in general, and attribution specifically.
Hinge Marketing
JUNE 9, 2020
Personally, you have enough air, water, food, and sleep. Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. How are you—and your business? . But, what about your business?
Litmus
DECEMBER 8, 2020
In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster.
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