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Holiday Email and SMS Guide for Major Brand Holidays

SmartBug Media

Are you using a multi-channel approach to capture every revenue opportunity? You can use any holiday—gift-giving days or not—as a basis to drive revenue while improving conversions through SMS. If you’re looking for a platform to seamlessly integrate email and SMS before the holidays get here, consider Klaviyo for SMS marketing.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Reputation management services help organizations consistently monitor and maintain their social media channels, business listings and other online platforms to foster an overall positive and trustworthy digital presence. Any feedback you get through them, positive or negative, is an opportunity to connect with people.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels.

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Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels

Customer Experience Matrix

The system even provides its own Javascript tag to post directly from Web pages and emails. It also supports more common, but still important, functions including filters, splits, a/b tests, waiting periods, API calls to external systems, and sending email, SMS, and push messages. This can happen in real time (yay!)

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Multi-channel campaigns. Maximize your campaign reach and brand awareness by triggering relevant automated communications across different channels. If you’re just getting to grips with marketing automation, focus on mastering one channel first. Marketing automation tools have varying price-tags and feature sets.

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Product News

Delivra

By using the plethora of information you have about your contacts, you’ll be able to connect with them at the right time using the channel they prefer. Supercharge your SMS strategy with increased personalization . Not sure how to get SMS subscriber information into Delivra? Learn more about SMS . SMS Improvements.

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