How to Market Content to Baby Boomers in 2022
ClearVoice
JULY 15, 2022
Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Image Source: PewResearch.org.
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