Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here. One powerful way to do this is to move from digital-first to print.

Top of Funnel 40

Top of Funnel Marketing & Strategy Marketing Strategy Digital Marketing Funnels 40

The ROI Guy

SEPTEMBER 29, 2010

It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” One of the programs we worked on is with Ziff Davis Enterprise (ZDE), launching a suite of interactive tool services for IT vendors to drive more qualified leads, reduce sales cycles and generate more transactions.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? But you also increase the number of people to split the eventual leads with.

Microsite 102

Microsite Content Advertising Agencies Lead Ranking 102

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 30, 2012

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Yet, that is what many marketers do with their marketing automation and lead management vehicles. Pit crews have a limited amount of tires and fuel.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Why aren’t we all using interactive content? .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

ClearVoice

JULY 12, 2022

Account-based marketing is an approach to marketing where the sales and marketing teams work together to define, identify, engage, and sell to a highly targeted set of client accounts. It harnesses the talent of both departments, aiming to get high-value accounts that add significantly more to the revenue stream. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Valasys

DECEMBER 20, 2019

It also realized that turning bigger accounts into customers would require a much deeper level of insight, focused on appealing to more strategic & high-valued audiences. Drift also claims that 63% of people who open chat box on Drift’s pricing page choose to converse with a sales representative.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Content Marketing Institute

OCTOBER 8, 2018

Let me qualify that. Increase the quality of leads passed to sales. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. This neatly leads us to the final piece of the new model. Who’s it for?

Rules 108

Rules Video Marketing Lead Ranking Paid Search Agency 108

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Content Standard

NOVEMBER 14, 2016

Brand marketers, especially B2B marketers, know the struggle that comes with reeling in certain prospective clients, sometimes missing out on that major lead they’ve been chasing for weeks, months, or years. Success through inbound is predicated upon generating a high volume of leads—but not necessarily high- value leads.

Account Based Marketing 40

Account Based Marketing Planning ABM Paid Search Agency 40

Hinge Marketing

DECEMBER 6, 2017

In 2016 and 2017, a tough hiring market has persisted — architecture, engineering, construction and environmental talent remain in high demand, and there are simply not enough qualified people to fill every opening. Look for firms to invest more in recruiting materials, career microsites and branding.

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28