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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).( Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Cox Business ). Cox Business ). Cox Business ).

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

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Content Marketing Tips for Lead Nurturing

markempa

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Newsletters — Print or email, or both, with articles that address customer challenges. What can you send via email?

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth. These tactics can be helpful, but aren't at the top of the list for effectiveness.

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How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started!

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The Best of B2B Marketing Content: 10 Examples

Hubspot

CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. What It Does Well.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

1) CB Insights: Newsletter. There are two things I love about the CB Insights newsletter. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. What It Does Well.