Digital B2B Marketing

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

The latest killers are the social media and content marketing stars. The power of the real customer experience is why so many sales and marketing activities offer a glimpse of that experience, from demos and trials to encouraging clients to share their experience in social media. Advertising is dead (again). Not so fast.

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Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The difference is friction.

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Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements. Timely Content is a Key Opportunity.

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Nearly all media programs that accomplish both objectives are fundamentally combining both kinds of tactics. Warning: You Cannot Have Both!