Sales Engine

AUGUST 13, 2015

Paul Rafferty, co-founder and CEO of Sales Engine Media, was a recent guest on the TechnologyAdvice Expert Interview Series. So, the old tools sales reps used to leverage have dried up. In this episode Paul went over modern marketing, lead generation, and how important storytelling is for the buyer's journey. The power has shifted.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

MARCH 3, 2016

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

MARCH 3, 2016

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

APRIL 24, 2018

Whether you connect via email, text, social media, or your website, the currency of engaging your prospects is content. For those who stay the course, you’ll have to figure out the right messaging, formats, channels, tools, keywords, and 100’s of other details over time before building a flywheel of inbound leads.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

MAY 12, 2016

The main goal is qualified leads for sales people , which means that if you’re not converting anonymous traffic to your website, blogs and social media, you’re not generating leads—you’re just branding, and that turns your overall customer acquisition costs into a much more expensive proposition. It may or may not influence a sale.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

Sales Engine

AUGUST 16, 2016

Mass marketing is out, mass media is in. Achieving this goal requires the mindset of a publisher , which is why many innovative organizations are transforming and building their marketing departments into actual media enterprises, including hiring executives with media backgrounds to run their operations.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

NOVEMBER 16, 2015

Mass marketing is out, mass media is in. Achieving this goal requires the mindset of a publisher , which is why many innovative organizations are transforming and building their marketing departments into actual media enterprises, including hiring executives with media backgrounds to run their operations.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

DECEMBER 16, 2015

The right partner should have an established process in place for identifying the 7 necessary elements of a content strategy: goals, target audiences, pain points, channels, media, topics, and conversion metrics. They should also be able to demonstrate success with similar clients in the past. Do you have a dedicated content resource?

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Sales Engine

JANUARY 14, 2016

If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Choose your words on social media carefully, and always use images in your posts.

Planning 120

Planning Content Marketing Best Practices Content 120

Sales Engine

JUNE 23, 2016

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Sales Engine

AUGUST 17, 2016

Because content marketing done properly is a process and not a series of projects , here’s a 5-step process that will more easily help you develop multi-media content at once that can be plugged into your editorial calendar: 1. It also makes it easy to push blog links out through social media, leading people back to your site.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Sales Engine

DECEMBER 28, 2015

Because the results are easier to measure than a branding campaign, it should be easy to develop something of value (like an infographic, white paper, or webinar) that lives behind a gate, then write some blogs that include links and references to it, email out your blog link in a newsletter and social media, and see what happens.

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Sales Engine

DECEMBER 11, 2015

Because content marketing done properly is a process and not a series of projects , here’s a 5-step process that will more easily help you develop multi-media content at once that can be plugged into your editorial calendar: 1. It also makes it easy to push blog links out through social media, leading people back to your site.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Sales Engine

AUGUST 22, 2016

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

NOVEMBER 6, 2015

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

AUGUST 4, 2016

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Some people will prefer email, where others may rely on social media.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120

Sales Engine

AUGUST 4, 2016

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Some people will prefer email, where others may rely on social media.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120