SnapApp

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[Infographic] How to Avoid Social Media Fails

SnapApp

Connecting with buyers on a personal level is one of the reasons social media is such an important marketing channel. KISSmetrics put together a fantastic infographic highlighting some of the most unforgettable brand blunders on social media in 2014. It’s one of our favorite ways to market around a holiday.

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What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

SnapApp

GMG’s produced award-winning brands and elements including animations, videos, advertisements and rich text media for our clients. Is our web presence and owned media (website, blogs, social media, those types of channels), representative of our brand and aligned with achieving our sales and marketing goals? We love content.

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How Not to do Holiday Marketing

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Brands have gotten themselves into plenty of messy PR situations by seeming to exploit a cultural or historical touchstone to shill their products. In this modern age of real-time responses and social media frenzies, in many cases it behooves companies to stay quiet rather than wedge their brand into an unrelated holiday.

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The Geometry of Marketing in the Round: A SnapApp Book Review

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There's content marketing, social media marketing, SEO marketing, digital marketing, print marketing, push marketing, pull marketing, paid media, earned media, owned media, and countless other variants, divisions, distinctions and silos for marketing. With so many possibilities, initiatives and operations,?

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A Journalist’s Guide to Conducting Customer Interviews

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Most of the people I interview for the student newspaper at Boston College are not used to media interviews, so they instinctively want to go into ultra-PR mode and spit out cliches until the sun goes down. A lot of times, people come in with topics they want to talk about, but they can’t find a place in the interview to talk about it.

PR 48
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Content Marketing in the 90s: What Was It Like?

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Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . An overemphasis on PR created brand perception rather than healthy demand. But that doesn’t mean it was all good.

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The Value of Speed in Content Marketing: Making the Fast Even Faster

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Fast marketers win audience mindshare, fast PR pros win coverage, fast sales people close more deals - it's that simple. Faster Stories for Media Coverage : More often than not, when it comes to generating awareness and exposure, the first story will win out even against the best story.