Sales Engine

JULY 20, 2016

They expect to find what they need to know online, and they usually succeed in finding it—including product and company reviews, comparison tests, competitive pricing, alternative options, and much more. And some of the “information” your prospects are discovering online is inaccurate or misleading. But today, prospects are in control.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 5, 2016

Sales representatives used to be a prospect’s only source of product and industry knowledge, but now prospects largely research things online while ignoring reps’ calls. Prospects now do their research online first and decide for themselves if they are interested in talking to a sales rep. The answer: automation.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “I If you’re going to be a media organization, then you have to behave like one,” he explains.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “I If you’re going to be a media organization, then you have to behave like one,” he explains.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

MAY 12, 2016

They go online to do their own research, compare prices and features, and make purchases. And so a content strategy helps to do just that digitally by building that trust online as shoppers can more accurately diagnose problems leading to follow-up conversations with sales people.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

Sales Engine

APRIL 27, 2016

And they don’t want to hear it online, either. They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. They don’t want to hear it face-to-face. They don’t want to hear it on the phone. Prospects want to talk to someone that can solve business problems.

Top of Funnel 120

Top of Funnel Webinar Metrics Paid Search Agency Companies 120

Sales Engine

FEBRUARY 11, 2016

According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Promoting it through consistent execution of campaigns , both outbound and inbound, leveraging its blog, email, SEO optimized landing pages, and social media.

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

FEBRUARY 11, 2016

According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Promoting it through consistent execution of campaigns , both outbound and inbound, leveraging its blog, email, SEO optimized landing pages, and social media.

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

APRIL 13, 2016

Many companies have focused their content efforts on increasing brand presence and inbound web traffic by generating blogs, white papers, infographics and video, and they push that content out through email and social media. They don’t want to hear it when they’re online alone. They don’t want to hear it on the phone.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

Sales Engine

AUGUST 22, 2016

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

NOVEMBER 6, 2015

First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

SEPTEMBER 23, 2015

Examples include: Analyst reports White papers Webinars (which by their very nature are gated because you have to register) eBooks Product trials or online product demos. In a B2B context, that usually means content that’s educational in tone and is very informative.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120

Sales Engine

AUGUST 4, 2016

But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Attribute #3: Content is available and distributed in multi-media formats Not everyone has the same preferences and habits for content consumption.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120

Sales Engine

AUGUST 4, 2016

But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Attribute #3: Content is available and distributed in multi-media formats Not everyone has the same preferences and habits for content consumption.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120