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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Are you a social media marketing trapper?

Biznology

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

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Do You Want to Discuss Products in Social Media?

readwrite

Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web. The discovered search results will be filterable, can be limited to a particular group of users, and can then be displayed in a widget or microsite. ” The post Do You Want to Discuss Products in Social Media?

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. What is content curation?

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Be sure to give your audience a way to subscribe to get updates either via RSS or via email. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Leverage past archived and recorded (archived) events with email links. What can you do online?

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Its “Home Try On” service encourages its buyers (and potential buyers) to post photos of themselves on social media with the hasthag # HomeTryOn. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

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The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. To publish your podcast, you must create and submit a podcast RSS feed—just as you would with your company blog. How you create your RSS feed is up to you. million episodes ( source ).

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