Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox?

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Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 11, 2010

The ModernaDesign website makes no mention of App development as a service. I'd like to apologize beforehand for what will likely appear to be a lack of focus. From what I gather, Mr. Dennis is a html-centric web designer. This makes me wonder if Bob has any firsthand experience developing mobile, native apps.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 19, 2010

[link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service?

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Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. And, I particularly like you thoughts on precluding the need for 'opt-in.' ' I thought I was going to lose you until your wrap up on 'integration.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Any thoughts? Any thoughts?

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Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Now you’re using social media to its full advantage. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 6, 2010

By transparent, I mean keep it real and no lip service. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples. Its really very helpful for one providing social media marketing services.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 21, 2010

FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service. Employee/Employer Social Media Conflicts – What should an employer do when they find offending content? ~joe Know the limitations and the extent here.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. Helpfulness is synonymous with service. Helpfulness is synonymous with service.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. .&# And Now For Something Completely Different But here’s where it gets interesting. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 7, 2010

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. The book is presented in three sections.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? telegraph service). That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] [link] gilbert v.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 14, 2010

Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. They aren’t trying to sell you services – at least not at that point – they are being helpful. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 15, 2010

But often in bigger corporations things get messy because there's simply not a clearly defined position for “creative blogger, social media engager, etc&# because the C-suite, although they pay lip service to social media – don't really get it yet.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. The statistical similarity shocks me. link] 5 Great B2B Social Media Posts You Might Have Missed | Social Media B2B [.] The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. reading this article makes me feel the need to change my blog service, be better. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. they were like strangers.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. The More Things Change With regard to Convince & Convert, there will be no changes. The blog will remain the same. Many people have asked us “Why Bloomington?

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 15, 2010

Your potential customers have questions about your company, your products, your services, your competitors. But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Content marketing is the exact opposite. Of course, content alone is not the answer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. A concept more and more big businesses need to start thinking about.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JUNE 2, 2010

At the end of the day, I guess it's another service and it boils down to the question – what do I tell and share about myself? .&# Perhaps if Facebook's new privacy terms allow you to have complete filter control, more stores will adopt this approach? Interesting times, for sure. link] Matthew Dutile Really great thoughts.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

AUGUST 18, 2010

There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. Though I'd say it's not just restricted to PR.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

And that’s how I pick the right social media monitoring tool for the job. Any factors you look for or service you use that I didn’t mention? Bonus: My list of social media monitoring tools that I collect to share with others and test myself. Some huge brands should consider using several premiere services. What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 25, 2010

Integrate Marketing and Customer Service After Christmas I had to return an electronic item from ThinkGeek that had stopped working. William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120