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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. On November 2, 2011, Syms Corp.,

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. The post Google Knowledge Graph: the What, Why, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral.

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). E-mail: I first wrote about this one in October of 2008. Email, NOT e-mail.

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). E-mail: I first wrote about this one in October of 2008. Email, NOT e-mail.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others.

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Hey, Salespeople — Welcome to Meme Selling 101!

Adobe Experience Cloud Blog

You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all. As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. To learn about them, visit the Wikipedia of memes. But nothing is happening.