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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.

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Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products.

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The Problems With Using Spreadsheets to Manage Your Marketing Budget

Adobe Experience Cloud Blog

Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. The impact ripples throughout your spreadsheet based marketing budget. 3) Spreadsheets are not scalable.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

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Marketing Automation 101

Adobe Experience Cloud Blog

But in order to achieve these goals along the way, you need to align your people, process, and technology. Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation.