The Effective Marketer

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Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Then, the webinar details like duration and presenters are all the way to the bottom. Click to enlarge.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Step 6: CRM Integration. Grande Guide to Lead Nurturing , by Eloqua.

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What’s Wrong with Marketing Education?

The Effective Marketer

More importantly, you’ll be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) will be presenting. Click on the images for larger version.

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Marketing Events You Can’t Miss

The Effective Marketer

It seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.

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