nDash
JANUARY 13, 2022
There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.
Adobe Experience Cloud Blog
JUNE 6, 2013
Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. The impact ripples throughout your spreadsheet based marketing budget. 3) Spreadsheets are not scalable.
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Adobe Experience Cloud Blog
DECEMBER 14, 2012
by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!
ClickZ
DECEMBER 10, 2019
30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance. It is essential for technology vendors to work closely with an organization during the first couple of months of implementation.
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. Unfortunately, this platform does not exist—though I’m sure many parents would pay millions to have these insights. New customer marketing. Managing the Agenda and Process. Setting an Agenda.
Content Standard
SEPTEMBER 27, 2016
I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Don’t let it happen to you. Lead Reports.
ClearVoice
APRIL 11, 2019
Personas are marketing code for “knowing your audience.” Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. .” Personas are marketing code for “knowing your audience.” Marketing Automation.
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