SmartBug Media
JANUARY 15, 2021
The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. Stage 4: Optimize.
SmartBug Media
JUNE 22, 2020
Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. Set Up Marketo’s Advanced Reporting.
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SmartBug Media
APRIL 20, 2021
Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.
SmartBug Media
MARCH 10, 2021
Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Here are a few different features and reports you should explore.
Adobe Experience Cloud Blog
OCTOBER 11, 2018
Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. More likely to use multi-touch attribution. Multi-touch attribution gives marketers visibility into how all marketing efforts are performing no matter where they occur in the buyer journey. They do more ABM.
Adobe Experience Cloud Blog
JANUARY 7, 2019
Here’s what marketing leaders find most challenging about marketing with impact: Attribution. Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. While first or last touch attribution is easier to model, it can lead to a biased decision.
Adobe Experience Cloud Blog
JUNE 21, 2016
Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.” So what’s a data-driven marketer to do?
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