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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Adobe Experience Cloud Blog

Startup founders know marketing matters. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. After all, how hard can it be to pay a few social media stars to say good things about your product or brand? Influencer relations.

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AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Two must-haves for me are Salesforce and Marketo.

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Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order. Did we forget anyone?

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The 10 most fascinating people in B2B marketing in 2017

Biznology

John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Marketing Automation Platforms Like Marketo and Pardot. Lauren Patrick, VP of Marketing at Curricula. 71% of customers expect companies to be able to communicate with them in real-time.