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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations.

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. ” If you could do a Skype call with any living person, who would it be? Listen Now.

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How to Be Careful Without Being Boring

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. Tweetable Moments.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

From Cision , a free online content marketing kit. The RSS feed is: [link]. ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. If you could do a Skype call with any living person, who might that be and why? Listen Now . Find us on iTunes: [link].

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. If you could do a Skype call with any living person, who might that be and why? From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now . Find us on iTunes: [link].

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. We all know that television ad spending still holds a huge market share (more than half, actually). Tweetable Moments.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency.