chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. MICROSERVICES & APIS (2018 Update). The marketing technology landscape is not an anomaly.

API 69

API Enterprise Management Marketing Management Advertising Agencies 69

SmartBug Media

FEBRUARY 1, 2022

We WON HubSpot Partner of the Year 2021 and we couldn’t be more excited or proud. This award is more important to us than any other award we go after because we live and breathe HubSpot and inbound. And the winner for HubSpot partner of the year North America is…. Yes, we are all frantic users of the Giphy integration on Slack.

Advertising Agencies 52

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 52

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. It’s an important partnership that will bring immediate value to the HubSpot community.”

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

nDash

JANUARY 7, 2019

Here’s everything that has happened in 2018. nDash Became an Official HubSpot Connect Partner. We’ve always played well with the HubSpot ecosystem. That’s because the HubSpot solution and their inbound marketing methodology, cannot be effective without a steady stream of original content.

RSS 64

RSS Work Management Hubspot Deliverability 64

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level. New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

DECEMBER 20, 2018

As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. Vidyard’s advanced analytics, personalization, and integration with marketing automation make it a perfect fit for our global customer base.”

Advertising Agencies 50

Advertising Agencies Paid Search Agency Ad Agencies Work Management 50

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level. New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

nDash

FEBRUARY 13, 2019

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. The more that brands bought into the concept of inbound marketing, the more they came to value premium written content, which happened to be our specialty. Here’s the press release we issued this morning: **.

Advertising Agencies 40

Advertising Agencies Hubspot Paid Search Agency Copywriting 40

Vidyard

NOVEMBER 28, 2018

These feature integrations and applications join Vidyard’s flourishing Integrations Directory , a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Vidyard

NOVEMBER 28, 2018

These feature integrations and applications join Vidyard’s flourishing Integrations Directory , a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level. New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. In 2018, global IP traffic from cloud data centers hit 10.6

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

chiefmartech

SEPTEMBER 13, 2018

A ton of marketing technology is sold today as the solution to delivering better customer experiences. These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. It depends on how you wield it.

Paid Search Agency 78

Paid Search Agency Companies Cross-Selling Lock-In 78

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Word of mouth has always been fundamental to great marketing, but look at the world we living in today. So no disrespect to Brian, but “retire the funnel”?

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

accelerate agency

OCTOBER 14, 2021

Book a Consultation SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. The SaaS model is suitable for companies that supply products integral for business. billion by 2024. Who fits the SaaS model?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . The SaaS model is suitable for companies that supply products integral for business. billion by 2024. . Who fits the SaaS model?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

chiefmartech

APRIL 22, 2020

Welcome to the 2020 edition of the marketing technology landscape. That’s almost the equivalent of the entire 2015 marketing technology landscape. They did not shrink the net number of solutions available to marketers. These all have been major themes in marketing and martech over this past year.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

Martech

MAY 5, 2022

The Frankenstack was, in theory, customizable and agile — and widely considered more affordable than one of the premium marketing clouds. These were, relatively speaking, the early days of marketing technology. Integration was the challenge. Everyone was talking about integration — and of course we still are. Why we care.

Aggregators 98

Aggregators Enterprise Management Long Tail Marketing Lock-In 98

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Click here to download!

Marketo 126

Marketo Marketing Automation Services Enterprise Management Marketing Management 126

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. We shared everything.

Enterprise Management 99

Enterprise Management Hubspot Lead Ranking Sales Management 99

ATAK Interactive

JUNE 10, 2020

As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain a competitive advantage. These technological solutions are known as martech, or marketing technologies, and make marketing efforts more effective and efficient.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Industry CMS 97

ATAK Interactive

JUNE 10, 2020

As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain a competitive advantage. These technological solutions are known as MarTech, or marketing technologies, and make marketing efforts more effective and efficient.

Marketing Automation Services 78

Marketing Automation Services Work Management Marketing Management Industry CMS 78

accelerate agency

APRIL 11, 2023

SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. The SaaS model (particularly, B2B SaaS ) is suitable for companies that supply products integral for business. billion by 2024. Who fits the SaaS model?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SpotMe Blog

MAY 4, 2021

It must be capable of easily handling your audience size, engagement tools, virtual entertainment, integrations, and more. Influencer Marketing Conference. Influencer Marketing World. Speakers include marketing leaders from Universal Music, Lancome, Colgate-Palmolive, and Dove Global. Midwest Digital Marketing Conference.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

MAY 21, 2019

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. “We’re thrilled to be partnering with HubSpot’s top agencies. .

Advertising Agencies 78

Advertising Agencies Paid Search Agency Work Management Marketing Management 78

Vidyard

MAY 21, 2019

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. BabelQuest : Your HubSpot Service Provider, 100% HubSpot, Diamond certified and all-in on Inbound.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Vidyard

MAY 21, 2019

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. “We’re thrilled to be partnering with HubSpot’s top agencies. .

Advertising Agencies 56

Advertising Agencies Paid Search Agency Work Management Marketing Management 56

chiefmartech

MARCH 21, 2018

Although I’ve sworn off the game of making predictions , I do feel this validates one of the 5 big disruptions to marketing that I’ve been clamoring about for the past two years: the rise of microservices & APIs across marketing and other business services (that’s the 2018 update, here’s the original 2016 post ).

Enterprise Management 61

Enterprise Management Marketing Management Service Paid Search Agency 61

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

chiefmartech

JANUARY 21, 2019

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. Zen and the Art of Martech Landscape Maintenance.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. 2022 BEST SOFTWARE LIST. Lucidchart is based in Utah, and was founding in 2010.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98