Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect.

Urgency Marketing 107

Urgency Marketing B2B Allocation CAN-SPAM 107

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. The proposed U.S.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Optinmonster

SEPTEMBER 30, 2022

It Should Be Personalized. Personalized subject lines can get up to 50% higher open rates. Don’t just send bulk emails to everyone without personalizing them first. Personalized emails are more likely to capture the attention of prospective customers. Add some personality. It Should Create Urgency.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Optinmonster

FEBRUARY 27, 2024

Personalization : Effective follow up sales emails are personalized to the recipient. How To Write a Follow Up Sales Email A compelling follow-up email has three key ingredients: personalization , value proposition , and a clear call to action. Personalizing the email shows you remember and value the interaction.

Template 82

Template Top of Funnel Examples Marketing Proposals 82

Vidyard

DECEMBER 28, 2017

If you’re just starting out with video, head over to our Video Selling Institute to learn best practices for breaking through e-mail clutter, boosting response rates and booking more meetings. Let’s dial-in on prospecting large to mid-market, and enterprise accounts. Proposing your Proposal.

Sales Cycle 109

Sales Cycle Video Marketing Lead Ranking Marketing Proposals 109

Albacross

NOVEMBER 13, 2018

If you’re a marketer, for example, you might use cold emails to find companies to partner with you on a marketing campaign. After all, you’re getting in touch out of the blue, and the person you’re emailing might not receptive, or give you the time of day. Not 100% sure what cold emails are? Pretty insane, huh? The bottom line?

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies PPC 67