The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. So where does this leave the B2B marketer? 40 percent of game players are women. HS: Thanks Mark!

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

ClearVoice

NOVEMBER 22, 2021

It can boost your business’ visibility on organic search engines and through social media. Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” Landing pages and microsites.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

ClearVoice

SEPTEMBER 22, 2020

Social media posting. Creating an integrated media plan and calendar is essential. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Social media is still a powerful source of information and referrals.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80