Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

By feeding new leads into the beginning of a program (instead of just adding them to the list for the next send) you’ll get much more use out of your nurturing program content and tell your leads a consistent story at the same time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The impact of digital marketing on complex sales I am deliberately making a distinction here between simple transactional sales and complex industrial or technical sales. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Bernard Martin´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post). How To Use Thought Leadership To Build Brands and Nurture Leads (blog post). Lead Nurturing With Brian Carroll (blog post). The YouTube Approach to Lead Nurturing (blog post). Four Lead Scoring Tools and Resources. Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60