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The State of Modern Accounting Marketing Budgets

Hinge Marketing

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. There are so many variables to every campaign that it’s important to design good experiments.

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New Research: How and Why Some Technology and Software Firms Grow More

Hinge Marketing

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. Which firm is yours?

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Included in our eight budget templates bundle is a template to manage your website redesign.

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Hire a Healthcare Technology Writer: 6 Experts for Any Content Marketing Budget

nDash

Are your readers looking for content on healthcare technology, biotech, or medical practice software? Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. Hire her for results-driven communication plans aligned with your business goals!

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How to find a fractional CMO for your business

The Marketing Blender

Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Competitive analysis and market positioning. Marketing Review. Email marketing. Public relations.

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