Marketing Budget Creation Marketing Mix Multi-Channel Process 
B2B Digital Marketer
FEBRUARY 15, 2024
In this episode, you’ll learn: Data-Driven Business Insights: The importance of customer insights reports for understanding consumer behavior and driving effective marketing strategies, focusing on psychological drivers like trust and certainty to enhance messaging and branding.
PathFactory
SEPTEMBER 15, 2021
The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.
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Launch Marketing
NOVEMBER 17, 2021
Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. What about expanding your marketing automation efforts or supporting sales and the channel? Create a Marketing Plan Focused on Key Goals.
B2B Marketing Analytics
OCTOBER 20, 2019
With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning.
LeanData
JULY 13, 2020
Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.
Contently
MARCH 11, 2024
No longer is their competition confined to traditional industry players— 82% of financial services marketers actively use content marketing—but they now find themselves vying for attention in a digital space crowded with influencers, financial bloggers, and fintech startups. It’s a much more strategic approach.
Hubspot
JULY 2, 2020
One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.
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