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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. We can help your team be successful.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. ” Get MarTech!

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Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. What do marketing and sales always have in common? Train Your Team.

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17 Opportunity Costs of Not Having a Universal Lead Capture Strategy

Lead Liaison

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

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Sessions Tracking Solved!

Lead Liaison

If the attendees are trained that they need to scan in and out to be awarded the continuing education credit then rest assured they will make sure to scan properly. . We also integrate with many different software platforms if you want to have an automatic sync of the data. . Short on staff? The post Sessions Tracking Solved!

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator

Lead Liaison

However, these apps and scanners are often difficult to use, restrict the number of users who can capture leads, host generic forms that may not collect the data exhibitors need to qualify leads, and require team training at every event. This process demands countless work hours that should be spent accomplishing other tasks.