Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What’s the difference between B2B vs B2C marketing automation?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Sales Activity is one of the most effective predictors of sales success. 90% of sales activities are simply not captured.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Understanding the Stages: MQLs, SALs, and SQLs Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) might sound similar , understanding the distinctions between these lead types is crucial to boosting up your marketing funnel.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. Your team uses tricky workarounds to bypass processes that aren’t working. We’ve compiled our favorites to support you during the process of making a switch. When marketing automation integrates easily (we’re looking at you, CRM!)

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Work Management Marketing Management 111

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Only B2B

MARCH 6, 2024

.” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue. But there are a lot of factors littering the path of lead conversion [time, sales, team, and more].

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

ClickZ

JULY 30, 2020

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SmarkLabs

JANUARY 4, 2023

Inbound marketing automation is a strategy that helps businesses attract and convert leads through the use of digital marketing techniques. Once a lead is generated, automation tools are used to nurture the lead and guide them through the sales funnel until they are ready to make a decision.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Of course, this is a quick summary of the process.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Automation presents a solution to streamline your email processes and achieve scalable results.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Contribution to pipeline and sales impact. What is Inbound Marketing?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Rev

JULY 12, 2023

Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks. What is lead handoff between marketing and sales?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Sales people want to sell.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Have we outgrown our current marketing system?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144