LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

FEBRUARY 14, 2011

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

FEBRUARY 12, 2009

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

MAY 5, 2016

But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Pre-announcement is another habit of master marketers.)

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. The official launch will be in November at the Salesforce.com Dreamforce conference.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 5, 2010

The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

DECEMBER 3, 2008

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

OCTOBER 29, 2015

Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ). But it can also apply segment tags and send out alerts when specified conditions are met. Openprise falls roughly into this second category.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. By my definitions (see Demand Generation vs Marketing Automation on the Raab Guide Web site), this makes 5Buckets a type of marketing automation system.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Some perspective is in order.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 13, 2016

ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. Interactions can also be tagged with other attributes such as channel, product, and marketing asset.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

SEPTEMBER 7, 2010

Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

JANUARY 31, 2010

Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

(Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages. The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. So far as I’m concerned, it should be provided by every vendor as part of their base price. bidirectional real time data synchronization with sales automation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. inbound marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 1, 2009

But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. Their new product, DemandBase Professional, is another matter.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

FEBRUARY 4, 2009

Marketo is certainly a fine product, but marketers should still look around before picking it by default. Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2009

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. Pricing is also aimed at small businesses.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

The base price includes a separate IP address. True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags. Pricing of True Influence is also designed for on simplicity. and downloadable collateral such as white papers and brochures.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Marketing Insider Group

MARCH 3, 2011

Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Engagio

DECEMBER 28, 2020

Tag me if you have done anything exceptional.) A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

JUNE 15, 2007

Tags: marketing software customer relationship management crm software selection vendor evaluation data integration. In short, this paper presents some potentially helpful insights. But there’s still no shortcut around the real work of requirements analysis, vendor evaluation and business planning.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20