The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing
Act-On
APRIL 26, 2024
As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Historically, Sentinel has put a lot of weight on our behavior scores to define an MQL and how we hand off leads to our sales development reps,” says Angelique.
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