Customer Experience Matrix
DECEMBER 8, 2011
So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.
SmartBug Media
AUGUST 31, 2020
Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. When you perform a Google search for your favorite product, service, or business category (e.g.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.
Writing on the Web
APRIL 4, 2011
I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. One interesting tool in particular is Twitter #chat.
Contently
OCTOBER 4, 2016
Among the things we learned along that journey is that how content is presented is just as important as what it’s about. The technology integrates with your CRM, email service provider, and the rest of Contently’s technology, allowing users to plan, create, publish, amplify, and analyze content in one platform.
SnapApp
JUNE 7, 2018
When Paycor , a multi-service software solution, wanted to find ways to qualify leads faster, all while boosting first-time appointments, and increasing revenue, so they looked to interactive content to help them reach their goals. 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified.
Chris Koch
DECEMBER 2, 2011
But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. You can read synopses of the programs here and here.)
Expert insights. Personalized for you.
120 
Let's personalize your content