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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. This isn't to say influencer marketing is ineffective. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales. Enter: P2P marketing.

P2P 90
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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. Separate pricing is available for audio and video.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. Let marketing be the glue, not the barrier. 5 Simple Steps… .

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. How will you market your organization and its drive to raise money?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. Separate pricing is available for audio and video.