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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

How much of your life “behind the scenes” you want to reveal is up to you, but showing that you’re a real person who cares about your readers builds loyalty and customer retention. If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Online Training Formats. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Upselling is more involved in B2B marketing than simply offering higher ROI. There are lots of training formats B2B companies can offer. More Nimble.

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What Is a Style Guide and Why Is It Important to My Brand Identity?

Launch Marketing

Check out the B2B Marketing for Executives: A Deep Dive into the Big Rocks First white paper! So, the tone that you’re using across your content marketing, digital and online marketing and even email marketing are all demonstrations your brand personality. Why is Brand Consistency Important?

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10 Ways to Improve Conversion Rates Your Competitors Have Overlooked

KoMarketing Associates

Think about loyalty as you plan your tests. Even if that new way meant throwing out ideas like “sales teams” and “demos” and “white papers” and “marketing campaigns”? Increase average order size… or even better, customer lifetime value (more about this next). A lot more.

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Restrategizing Your Events Budget: Pivoting Spend to Connect with Online Audiences

Walker Sands

Now more than ever, your organization’s marketing strategy hinges on your ability to virtually connect with prospects and customers, and online events are a great way to do this. But, successful online marketing events require a strategic approach, flawless execution and personalized follow-up.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

Content Marketing. Over the past year, 83 percent of respondents said that they have turned to white papers for research. Content marketing now makes up 31 percent of our respondents’ marketing budgets. B2B buyers are exploring a number of different channels when conducting vendor. source ). Customer Experience.