Remove Loyalty Remove Multi-Channel Remove POS Remove Purchase
article thumbnail

How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. Addressing your customers with the right title and name will make them more likely to purchase from and trust your brand Standardize your data fields. Pay particular attention to customer age, political affiliation, household income, education, religion, online activity, and purchase history.

article thumbnail

7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

Planning 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Social interaction is a trailing indicator of purchase, not a leading one. It’s the fault of businesspeople. Responsible party for setting it up right?

article thumbnail

How Beef ‘O’ Brady’s streamlines customer experience

Martech

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. This included loyalty and menu — and when I say menu, that means the menus you see on beefobradys.com, but also on the mobile app and across our third-party partners.”

article thumbnail

9 Top Apps for Faster B2B Mobile Payments

Zoominfo

They charge card swipe or transaction fees, are accessible on almost all mobile devices, and have compatibility with point-of-sale (PoS) hardware. To suit larger enterprises, Shopify offers personalized migration services as well as a wholesale sales portal, customizable API, and multi-channel campaign management.

article thumbnail

What are eCommerce Platforms?

TrustRadius Marketing

These platforms enable you to set up more than one store and run a multi-channel business from a central location. Boost Engagement with Customer Accounts and Loyalty Programs . Establishing a loyalty program based on points is a great way to keep loyal customers happy and incentivize new signups.

article thumbnail

In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

We’ve all encountered these: Tablet-equipped sales reps with customer purchase history in their hands; ATMs that deliver foreign currencies miles away from a hometown bank; voice-controlled Alexa ordering groceries direct from Amazon or high-speed faceless checkout at Amazon Go. Over the years CDP capabilities have morphed.