Remove long-tail
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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Look for long-tail keywords, which are expanded and targeted phrases. At this stage, she might search for “Top marketing automation solutions.”

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. More than half (55%) expected their budgets for trade shows and in-person events to increase.

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SEO for Manufacturing Companies

Brandpoint

Trade shows and referrals do drive the volume of qualified leads into the funnel. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers. Branch out into their specific questions using long-tail keywords. Blog titles: Use long-tail keywords to develop blog topics.

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8 Tactics and Techniques for Successfully Marketing a Local Business

Outbound Engine

In addition to targeting specific neighborhoods when you create your adds, include your state, city or town name wherever possible in long tail keywords. For example, renting a booth at a local convention or trade show is a great way to get your name out there. Join established community events.

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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Hubspot

While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. It's time to nurture them and see them through the sales cycle to become long-term customers. Increase Brand Awareness.

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9 Elements for a Successful Marketing Program Mix

Adobe Experience Cloud Blog

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. Putting a campaign mix together that maximizes all of these is critical for long term demand generation success.

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10 Planning Tips to Prevent a Wasted Marketing Investment

Hubspot

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. While SEO may not be as keyword-focused as it once was, keywords are still a tremendously important component of a successful SEO strategy. 3) Create an editorial calendar for your blogs.