Remove long-tail television
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The Potential Impact of Gen Z on SEO

Moz

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. This is especially true when it comes to video content on sites like YouTube and TikTok. of the total population. How does Gen Z use search?

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Mastering the Web of Online Video Integration: A Bird’s-Eye View

Content Standard

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. From Makers to Takers.

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How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign

Content Standard

One method: Creating content that begins before the main event and continues on long after the Vince Lombardi trophy has been handed out. Televised Super Bowl ads only offer a compressed, ultra-competitive format to tell a story, whereas the internet gives brands more creative freedom.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. I came up in local television, marketing and promotion. I was doing a bunch of project work at the time anyway, cause I was bored of television and uh, ended up joining them.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

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