Anteriad

APRIL 25, 2023

Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 20, 2022

Case studies and white papers. A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. Website content. Email marketing campaigns. Landing pages.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Webbiquity

NOVEMBER 12, 2013

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. And yet—there were 5.3 iMedia Connection ). BizReport ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. And yet—there were 5.3 iMedia Connection ). BizReport ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. Most traditionally, lead generation assets are grouped as: White Papers. By following this checklist, you can make a large impact on your overall organic lead volume and ROI. Create ROI Spreadsheet. Content marketing. Content promotion via target outreach. Keyword research.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Optinmonster

AUGUST 27, 2023

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them.

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. It could contain a form meant to capture visitor information and convert them into leads, often by offering gated content such as a guide or white paper, in exchange for contact information. Long-Tail Keywords.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. There are different formats used for content marketing, such as: Blogging.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

SEPTEMBER 3, 2019

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. Using your core content to create spin-off pieces gives you a much better chance to rank on page one of the SERPs.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Webbiquity

NOVEMBER 28, 2011

.” Although B2B marketers are increasingly using social media channels in their marketing and PR efforts, however, Adam notes that “75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.” SERPs: The Benefits of Being No.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100