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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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SEO Isn’t Mystical

SugarCRM

People who know SEO tend to throw around a lot of jargon, and that can make this space of the marketing world seem well beyond reach if you don’t have the slightest clue what they’re talking about. Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms. For example, think about keywords.

SEO 50
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize. More control.

SEM 40
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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

The concept of a long tail is very relevant there. Thus, lots of communities centered in niche subjects can survive on the Internet, but your corporate community of, say, curling enthusiasts, may not be that successful in the long term.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Long tail keyword - An uncommon or rarely used keyword.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. It is technically known as 'Toolbar PageRank.'