KoMarketing Associates
FEBRUARY 13, 2018
If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07 Entice With eBooks.
Hubspot
JULY 3, 2017
Snapchat is locked in a battle with Instagram that it seems to be losing -- its user numbers are increasing slowly , so growth is decreasing, but increased engagement and more ways for content to be discovered could convince more people to share -- and advertise -- in the app. In fact, just last Friday, June 30th was #SocialMediaDay.
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Outbrain
APRIL 29, 2020
This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline.
Litmus
APRIL 23, 2021
Locking important copy in images has been a standard practice in email design as a way of staying on brand and being creative. When you first start writing reports, you spend hours trying to figure out the best font to use. Ok, maybe not hours, but most people spend a bit of time on it. Because, as big brands know, typography matters.
Martech
JANUARY 5, 2023
Digital media and advertising. Marketers are playing catch-up when it comes to mobile users. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. Retail media networks. How data will change marketing in the new year. Building trust and owning datasets.
Martech
DECEMBER 7, 2021
Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” We only focus on mobile and apps.
Moz
FEBRUARY 25, 2021
In October of 2018, they moved them down to the very bottom of the GMB panel on desktop and out of the overview panel on mobile results, and most people kind of lost interest because they thought there would be a huge loss of visibility. Posts are basically free advertising on Google. They're free advertising. Howdy, Moz fans.
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