Crimson Marketing

APRIL 9, 2015

.” Marketing automation also helps with list management by segmenting your list with customer and behavioral data. It also helps you keep your lists clean and up-to-date so you can send emails strategically, leading with the most engaged.” Marketing Automation Lets You Measure What Matters Most.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

APRIL 4, 2013

The 7 misconceptions listed below seem to be a good start: . Last-click measurement provides an accurate picture of where your marketing dollars are working. What others would you add to the list? Branding isn’t as important in B2B as it is in B2C. All B2B targeting is all created equally.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

APRIL 1, 2015

In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. That is exactly the work done by predictive analytics technology company Infer. Marketing Technology Podcasts'

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

NOVEMBER 13, 2014

You can buy a list and blast a generic message to the entire audience (which I did in a prior job — and of the 8,000 contacts, precisely one opened the email),” Chernov says. “Or Or you can build a list organically over time and email people who want to hear from you.”. Though sales may say that, that doesn’t make it fact. .

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

OCTOBER 15, 2013

Help your partners target the right market segments by working together on determining demand tactics. Create clear guidelines for your partners to put together the best contact list for your joint efforts. That means you need to maintain ongoing communication with your channel partners. Tactic Selection. Deliverables.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

MAY 16, 2013

I recently found this list of 5 mistakes I’m sure many of us have made when crafting our marketing plan outlines to determine our next move. Are you just doing what you know works? “ The hardest mistakes to avoid are the ones that initially look like the right decision.” Are you trying to control your customer?

Planning 100

Planning B2B Marketing Act-On B2B 100

Crimson Marketing

NOVEMBER 18, 2013

Content marketing is not another responsibility on someone’s long list of daily initiatives It is it’s own stand alone entity and needs to be treated as such. What works for one company, product offering, etc may not work for another. Hire a managing editor. Institutionalize your content strategy.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100