Sales Engine

OCTOBER 16, 2015

This forced the reader to search inside for the articles they wanted to read. Remember when we used to buy targeted sales lists from magazines? List vendors are a dime a dozen now, and most have similar information, such as contact info, industry, and job title. Sometimes they get it wrong.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Sales Engine

APRIL 24, 2018

In return for sharing your expertise, you can develop a relationship and maybe make the “short list” when they’re finally in the market. Purchased lists can land you in hot water. Not long ago, you could purchase a list of THOUSANDS of prospects and immediately email them your content. NOT ANY MORE!

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

APRIL 20, 2016

And most importantly, adding more sales people (or hiring calling firms) to prospect down a list won’t get you where you want to be either. For example, someone searches Google about a problem they’re having, and they find one of your white papers. People can filter through their email and decide who they're going to listen to.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Sales Engine

OCTOBER 4, 2017

The problem is that your competitors are lurking on the Internet trying to find these prospects while they’re researching online to steer them their way using paid search, ad retargeting, SEO and other tactics. Continue to nurture that list with more and more content. But it rarely works that way. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

The problem is that your competitors are lurking on the Internet trying to find these prospects while they’re researching online to steer them their way using paid search, ad retargeting, SEO and other tactics. Continue to nurture that list with more and more content. But it rarely works that way. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

The problem is that your competitors are lurking on the Internet trying to find these prospects while they’re researching online to steer them their way using paid search, ad retargeting, SEO and other tactics. Continue to nurture that list with more and more content. But it rarely works that way. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JANUARY 14, 2016

Make a list. Think of the headline – what key words need to be in there for the best organic search results? Read everything and talk to everyone on your list. What photos, graphics and video will best illustrate your piece? Sketch out the graphic and storyboard the big project. Whom do you need to talk to?

Planning 120

Planning Content Marketing Best Practices Content 120