article thumbnail

B2B data decay and list rental – buyer beware!

Biznology

email address change (slightly less than above as some use personal email address). Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. Here are the results: 3.8%

article thumbnail

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. E-mail List Hygiene. Maintaining your list’s hygiene should be at the very top of every industrial e-mail marketer’s “To-do” list. Do a regular merge/purge of your in-house list.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Need to Build a Mailing List Right Now

Optinmonster

More specifically, I’ll talk about these 2 topics in detail: Why Email Marketing Is Still Effective How to Build Your Email List (Step-by-Step) Related Content: Email Marketing vs. Social Media: Which One Is Better? Why Email Marketing Is Still Effective Let me share my personal experience with email marketing. Don’t do it.

article thumbnail

Deliverability Blunders & How They’re Solved

eDataSource

We laughed, we cried, we pinky swore to clean our lists. Director, Strategic Services, Oracle. Kurt Diver, Manager, Email Delivery Consulting Services & Email Operations, Twilio SendGrid. List brokers we’re doing really good business there. Check out the video and transcript below! Dan Deneweth, Sr.

article thumbnail

Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

Some might argue that this phrase, once intended to stress the importance of personal connections, no longer carries the same weight it used to. . In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. We say, yes— there absolutely is a difference. .

article thumbnail

PODCAST: Deep Dive Into Data

DealSignal

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.

article thumbnail

Why brands keep emailing you to ask how you feel about them

The Customer

How would you rate our customer service? and a request to evaluate the way a customer service rep handled your question about returning a pair of weirdly shaped jeans. The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”).