eDataSource

NOVEMBER 14, 2019

Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. We laughed, we cried, we pinky swore to clean our lists. Director, Strategic Services, Oracle. Kurt Diver, Manager, Email Delivery Consulting Services & Email Operations, Twilio SendGrid.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Industrial Marketing Today

SEPTEMBER 1, 2011

In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. E-mail List Hygiene. Maintaining your list’s hygiene should be at the very top of every industrial e-mail marketer’s “To-do” list. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

The Customer

AUGUST 30, 2019

How would you rate our customer service? Brand emails can be controversial. As someone on Twitter put it last summer, “glossier needs to cool it w the spam. and a request to evaluate the way a customer service rep handled your question about returning a pair of weirdly shaped jeans. Brands send emails. How did we do?”

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52