Leadspace

AUGUST 15, 2019

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. No, you don’t need to have a professional video done to benefit from websites like DailyMotion and YouTube.

Webcast 48

Webcast Business Case Studies Case Study 48

KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). LinkedIn (87% vs. 83%). YouTube (69% vs. 61%). How Are They Doing It? Videos (87%). Case studies (86%). Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JUNE 16, 2015

– Webinars (63%). – White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. White papers (19% increase). Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. LinkedIn: 39% increase. Webinars/webcasts: 25% increase. I was surprised at the jump in Twitter AND LinkedIn usage. Case Studies. Consulting.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Conversion actions are not all created equal (e.g. Attack Quality Scores I did mention this briefly above, but it is worth making this a primary focal point. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40