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| | ANYTHING GOES MARKETING
NOVEMBER 16, 2008 [Webcast, Webinar] The Recession is Here - Time to Become an Eco-Marketer
Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.
| | THE POINT
NOVEMBER 9, 2010 [Webcast, Webinar] Email Critique: Adobe Webcast Invite Keeps It Simple
In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. Normally I’m not a fan of yes/no questions (“Did you know …”) but here the question serves to sell the offer and highlight what the reader will learn in the Webcast. View the Webcast Now.”.
NOVEMBER 12, 2013 | WEBBIQUITY
[Webcast, Webinar] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
JULY 23, 2013 | MARKETING ACTION
[Webcast, Webinar] Content Marketing on a Shoestring Budget: Distribution
MAY 1, 2013 | KOMARKETING ASSOCIATES
[Webcast, Webinar] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
DECEMBER 10, 2011 | FEARLESS COMPETITOR
[Webcast, Webinar] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
DECEMBER 6, 2011 | DELICIOUS B2BMARKETING
[Webcast, Webinar] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
DECEMBER 23, 2010 | DELICIOUS B2BMARKETING
[Webcast, Webinar] Finding The Right Calls-To-Action For Your B2B Website
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| | TRADESMEN INSIGHTS
FEBRUARY 11, 2010 [Webcast, Webinar] Social Media 101 Webcast: Pass It On To Those in the B-to-B World.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media 101 Webcast: Pass It On To Those in the B-to-B World Who Need It If you’re reading this post, I’m preaching to the choir, but it’s amazing the number of people who still don’t understand social media.
| | DELICIOUS B2BMARKETING
DECEMBER 6, 2011 [Webcast, Webinar] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
White Paper Library. Webinars. White papers (19% increase). Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Webinars/webcasts: 25% increase. Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content.
| | FEARLESS COMPETITOR
DECEMBER 10, 2011 [Webcast, Webinar] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
White papers (19% increase). Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45% increase. Webinars/webcasts: 25% increase.
| | WEBBIQUITY
NOVEMBER 12, 2013 [Webcast, Webinar] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Yet less half utilize webcasts and just 20% create e-books. Relevanza ). MediaPost ).
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DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Webcast, Webinar] Finding The Right Calls-To-Action For Your B2B Website
So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. Where To Test The Calls-To-Action Now that you know your Call-To-Action should be “Download the Free Solution-2 White Paper”, next it’s time to decide which pages to include this Call-To-Action. If visitors mostly came from your Home Page (/), and your main Solutions page (/Solutions), then add a Call-To-Action on those pages to “Download the Free Solution-2 White Paper”. b2bmarketing MORE >>
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Webcast, Webinar] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. The quality of leads can be affected by the kind of offer (white papers may lead to more tire kickers), the buying readiness (a request for quote form), the PPC ad copy used (screen out the wrong types of buyers), and the PPC keyword selection. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal. b2bmarketin MORE >>
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009 [Webcast, Webinar] Rick Short Explains How to Turn Staff Into Prolific Bloggers
After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. A: Another way Ive heard the same sentiments goes something like this, "I dont have time to do that silly stuff, Ive got an experiment to finish (or a white paper to complete)." Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. Wrong. They quickly get it. Login. MORE >>
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010 [Webcast, Webinar] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
Here's a sampling of what the respondents requested: Virtual lab facilities to try out our equipment in a virtual setting Online forum to chat with each other and Juniper experts Webcasts and technical tutorials Roadmap information Education and certification programs While we offer some of this as a matter of course, we don't necessarily offer it in a programmatic way. We emailed alerts about site updates – such as online webinars, practice environments, online training, coding libraries, and software release updates – fairly frequently, sometimes every week. MORE >>
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Webcast, Webinar] B2B Hubs Or PPC? Are All Leads Created Equal?
Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. MORE >>
- [Webcast, Webinar] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap KOMARKETING ASSOCIATES | WEDNESDAY, MAY 1, 2013
- [Webcast, Webinar] Content Marketing on a Shoestring Budget: Distribution MARKETING ACTION | TUESDAY, JULY 23, 2013
- [Webcast, Webinar] The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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