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How to Create a Successful Webinar? Start by Asking These 7 Questions

Act-On

If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. What is a webinar? First of all, let’s establish what we are talking about. I’m not referring to any kind of video content here, but specifically webinars. What makes a webinar different? carpeting). Or both.

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. Normally I’m not a fan of yes/no questions (“Did you know …”) but here the question serves to sell the offer and highlight what the reader will learn in the Webcast. 5. View the Webcast Now.”. 8.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. million. million.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Webinars (63%). – White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%).

Stats 134

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

Fearless Competitor

White papers (19% increase). Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45% increase. Webinars/webcasts: 25% increase.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. Where To Test The Calls-To-Action Now that you know your Call-To-Action should be “Download the Free Solution-2 White Paper”, next it’s time to decide which pages to include this Call-To-Action. If visitors mostly came from your Home Page (/), and your main Solutions page (/Solutions), then add a Call-To-Action on those pages to “Download the Free Solution-2 White Paper”. b2bmarketing

5 Traits of Great Marketing Content

Marketing Action

From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. For example: Have a white paper? Planning a webinar?

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).  YouTube (69% vs. 61%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Videos (87%). Case studies (86%).

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. Part two recaps Cyndie Shaffstall’s portion of the webinar, concerning low-cost  marketing and promotional strategies for getting your content out there.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Alas, that ideal is rarely achieved-but we nail it sometimes. Q: How do you compare your video marketing efforts on YouTube with your blogging program? Wrong. and Italy. Move on. That is value.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. The quality of leads can be affected by the kind of offer (white papers may lead to more tire kickers), the buying readiness (a request for quote form), the PPC ad copy used (screen out the wrong types of buyers), and the PPC keyword selection. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Conversion actions are not all created equal (e.g. Check out all the benefits ! b2bmarketing

B2B 5

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Yet less half utilize webcasts and just 20% create e-books. Relevanza ). 2. Forbes ). 8.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

Here's a sampling of what the respondents requested: Virtual lab facilities to try out our equipment in a virtual setting Online forum to chat with each other and Juniper experts Webcasts and technical tutorials Roadmap information Education and certification programs While we offer some of this as a matter of course, we don't necessarily offer it in a programmatic way. " Q.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Webinars. YouTube. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. by Bill Ives. RAVE in a few weeks. tools.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Good leads.  Quality leads. At the right price.