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| | THE POINT
NOVEMBER 9, 2010 Email Critique: Adobe Webcast Invite Keeps It Simple
In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. Normally I’m not a fan of yes/no questions (“Did you know …”) but here the question serves to sell the offer and highlight what the reader will learn in the Webcast. View the Webcast Now.”.
| | ANYTHING GOES MARKETING
NOVEMBER 16, 2008 The Recession is Here - Time to Become an Eco-Marketer
Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.
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| | TRADESMEN INSIGHTS
FEBRUARY 11, 2010 Social Media 101 Webcast: Pass It On To Those in the B-to-B World.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media 101 Webcast: Pass It On To Those in the B-to-B World Who Need It If you’re reading this post, I’m preaching to the choir, but it’s amazing the number of people who still don’t understand social media.
| || | FEARLESS COMPETITOR
DECEMBER 10, 2011 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
White papers (19% increase). Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45% increase. Webinars/webcasts: 25% increase.
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DELICIOUS B2BMARKETING Finding The Right Calls-To-Action For Your B2B Website
| THURSDAY, DECEMBER 23, 2010
So, gather or create a marketing asset related to /Solution-2 (like a white paper
) that you can offer as a download in exchange for your visitors’ contact information. Where To Test The Calls-To-Action Now that you know your Call-To-Action should be “Download the Free Solution-2 White Paper
”, next it’s time to decide which pages to include this Call-To-Action. If visitors mostly came from your Home Page (/), and your main Solutions page (/Solutions), then add a Call-To-Action on those pages to “Download the Free Solution-2 White Paper
”. b2bmarketing MORE >>
KOMARKETING ASSOCIATES B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
| WEDNESDAY, MAY 1, 2013
(88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars
than their B2B peers do (71% vs. 61%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers
, research reports, ebooks, and microsites to be more effective than their B2B peers. YouTube
(69% vs. 61%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. MORE >>
DELICIOUS B2BMARKETING Rick Short Explains How to Turn Staff Into Prolific Bloggers
| TUESDAY, JUNE 30, 2009
After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper
" - it doesnt feel right to some scientists. A: Another way Ive heard the same sentiments goes something like this, "I dont have time to do that silly stuff, Ive got an experiment to finish (or a white paper
to complete)." Q: How do you compare your video marketing efforts on YouTube
with your blogging program? But, remember, a YouTube
video can be easily embedded into a blog post. Wrong. They quickly get it. Login. MORE >>
DELICIOUS B2BMARKETING 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
| THURSDAY, DECEMBER 23, 2010
download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. The quality of leads can be affected by the kind of offer (white papers
may lead to more tire kickers), the buying readiness (a request for quote form), the PPC ad copy used (screen out the wrong types of buyers), and the PPC keyword selection. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal. b2bmarketin MORE >>
DELICIOUS B2BMARKETING B2B Hubs Or PPC? Are All Leads Created Equal?
| THURSDAY, DECEMBER 23, 2010
Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper
or guide.) Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. MORE >>
- The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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