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How to Create a Successful Webinar? Start by Asking These 7 Questions


If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. What is a webinar? I’m not referring to any kind of video content here, but specifically webinars. Webinar” is a portmanteau word – a mash up of “web” and “seminar.” What makes a webinar different?

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. Normally I’m not a fan of yes/no questions (“Did you know …”) but here the question serves to sell the offer and highlight what the reader will learn in the Webcast. View the Webcast Now.”.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. million. million.

34 Compelling Content Marketing Stats and Facts


Webinars (63%). – White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%).

Stats 133

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. Where To Test The Calls-To-Action Now that you know your Call-To-Action should be “Download the Free Solution-2 White Paper”, next it’s time to decide which pages to include this Call-To-Action. If visitors mostly came from your Home Page (/), and your main Solutions page (/Solutions), then add a Call-To-Action on those pages to “Download the Free Solution-2 White Paper”. b2bmarketing

5 Traits of Great Marketing Content

Marketing Action

From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. For example: Have a white paper? Planning a webinar?

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” Part two recaps Cyndie Shaffstall’s portion of the webinar, concerning low-cost marketing and promotional strategies for getting your content out there. Hold a webcast, using the case study’s content as a basis, and reference it in other webcasts.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). YouTube (69% vs. 61%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Videos (87%). Case studies (86%).

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. A: Another way Ive heard the same sentiments goes something like this, "I dont have time to do that silly stuff, Ive got an experiment to finish (or a white paper to complete)." Wrong.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. The quality of leads can be affected by the kind of offer (white papers may lead to more tire kickers), the buying readiness (a request for quote form), the PPC ad copy used (screen out the wrong types of buyers), and the PPC keyword selection. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal. b2bmarketin


[Report] Nielsen to Track On-Demand Video Content

Content Standard

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent. Marketing Video Marketing

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Yet less half utilize webcasts and just 20% create e-books. Relevanza ). MediaPost ).


How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

Here's a sampling of what the respondents requested: Virtual lab facilities to try out our equipment in a virtual setting Online forum to chat with each other and Juniper experts Webcasts and technical tutorials Roadmap information Education and certification programs While we offer some of this as a matter of course, we don't necessarily offer it in a programmatic way. " Q.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Webinars. YouTube. A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. May 2, 2007 at 2:45 pm. · RAVE in a few weeks. tools.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. b2bmarketin