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When and How Does Snapchat Work for Business

Convince & Convert

How a well-articulated and tailored employee advocacy program leads to better website conversion rates. “If we’re not converting traffic over to our website, then we’re really missing the mark.” You’ve got to put out good content, drive them back to your website, and hope that they convert.”

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. “Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

Key online techniques include a firm’s website, ongoing search engine optimization efforts, and industry webinars. Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

Remember that every page of your website, including the Home page can and should function like a landing page. Organic search traffic is very valuable and you definitely want to build volume. Each page needs a strong and persuasive call-to-action. Read the case study here. Pay for Targeted Eyeballs.

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). He’s always said that he’s a big fan of social media, Twitter, Facebook, and LinkedIn all these things are great. Listen Now.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.