The Effective Marketer

JANUARY 7, 2011

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The Effective Marketer

AUGUST 2, 2010

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Social Media 100

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The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

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The Effective Marketer

MAY 7, 2010

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Social Media 100

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The Effective Marketer

MARCH 24, 2011

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Planning 100

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The Effective Marketer

FEBRUARY 10, 2011

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Planning 100

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The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget 100

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The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics 100

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The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. You can follow any responses to this entry through the RSS 2.0

Planning 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Chris Koch

AUGUST 5, 2011

It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. But let’s put this all in context.

Facebook 100

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The Effective Marketer

OCTOBER 14, 2010

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Planning 100

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Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0

Work Management 100

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The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. You can follow any responses to this entry through the RSS 2.0

Work Management 100

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The Effective Marketer

DECEMBER 8, 2009

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Planning 100

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The Effective Marketer

DECEMBER 8, 2010

Join the LinkedIn group and attend the next event! You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Marketing Automation Services 100

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The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

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The Effective Marketer

JULY 23, 2010

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Planning 100

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The Effective Marketer

SEPTEMBER 20, 2010

You can follow any responses to this entry through the RSS 2.0 Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. United States License.

Work Management 100

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The Effective Marketer

JANUARY 3, 2009

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Work Management 100

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The Effective Marketer

JANUARY 13, 2011

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Planning 100

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The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

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The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

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The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation 100

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The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

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The Effective Marketer

MARCH 10, 2011

You can follow any responses to this entry through the RSS 2.0 Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Work Management 100

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites 100

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The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

DECEMBER 30, 2008

An RSS feed gave the team something to review each morning. They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards. Those stories generated links from other industry blogs and articles in major trade publications.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

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Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

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Planning 100

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The Effective Marketer

AUGUST 14, 2009

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Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100