article thumbnail

Why purpose matters to marketing: growth, revenue, and profit

markempa

50% of purchases are made because of word-of-mouth (Brains on Fire). When the conversation shifts from being about the product to being about purpose it becomes something else entirely that drives growth because it’s the word of mouth that companies are looking for. Purpose at Work – LinkedIn/Imperative.

article thumbnail

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brand Advertising is Beneficial for B2B Marketers

Valasys

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Also, positive word-of-mouth marketing (WOMM) is a repercussion of delivering an excellently seamless after-sales experience.

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers. Wrapping Things Up.

Loyalty 72
article thumbnail

How B2B Marketers can stay close to their Customers

Valasys

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

article thumbnail

B2B Marketing in Martech Age

Valasys

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. When it comes to B2B marketing, LinkedIn is heaven for B2B marketers. Martech tools leverage AI & Machine Learning.

article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).