Marketing Craftmanship

MARCH 16, 2013

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Build Your LinkedIn Presence.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

AUGUST 29, 2017

For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post like this one), and as an “Update” on your firm’s corporate LinkedIn page. Another way to increase readership of your blog is by re-purposing its content, in whole or part, in places where it’s likely to be seen.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

SEPTEMBER 2, 2014

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

JANUARY 10, 2015

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Many funds prefer to restrict market visibility, and even sacrifice potential asset growth, rather than to put the firm’s reputation and entire business in jeopardy by raising its public profile.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

FEBRUARY 24, 2016

For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post), and as an “Update” on your law firm’s corporate LinkedIn page. Another way to increase readership of your blog is by re-purposing its content, in whole or part, in places where it’s likely to be seen.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

AUGUST 18, 2017

. · Create Effective Public-Facing Assets – Most websites are outdated, unappealing and incompatible with mobile devices.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

JUNE 5, 2016

We scan profiles on Match.com to evaluate candidates for a life-long relationship. We check out Edmunds.com before we buy a car. We join Angie’s List to find a reliable plumber. We read Morningstar.com to gain insight into investment opportunities.

Validation 100

Validation Ideal Customer Profiles Thought Leadership Network Marketing 100

Marketing Craftmanship

FEBRUARY 5, 2013

To showcase their credentials, every account practitioner should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

Marketing Craftmanship

MARCH 16, 2012

On that basis, certain types of publicity – such as an exclusive company profile written by a “friendly” journalist; one-on-one interviews on relevant topics; bylined articles, blog posts or OpEd pieces that you’ve authored – are far more valuable than simply being mentioned or quoted in a news or feature story.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

MARCH 7, 2016

The study’s social media usage growth figure excluded hedge fund participation (at 73%) in LinkedIn ( …and I do understand why: because this would have changed the study’s conclusion.). The validation for this theory is found in the large scale hedge fund adoption (73%) of LinkedIn.

Social Media 100

Social Media Work Management Marketing Management Media 100