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Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
AUGUST 16, 2011
Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
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Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community members ask questions relevant to their needs, seek answers from others like them, users express their opinions and experiences with your industrial products, teach and learn from one another.
Industrial Marketing Today
JUNE 15, 2010
Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Is that a good thing?
Industrial Marketing Today
JULY 6, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”
Industrial Marketing Today
APRIL 22, 2010
That business model works for a while but in the long-term, it fails badly. Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. Non-core functions such as sales and distribution should be outsourced. Dr. Thomas calls this “The Distribution Trap.”
Industrial Marketing Today
SEPTEMBER 3, 2010
What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Are your company, products and services visible in various online channels used across the stages? Industrial giants have deep pockets to create marketing content on a daily basis.
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